Another twist to the story of Ashberry Lane Publishing took place this last week. Here’s the update as shared in the AL newsletter:
We are thrilled to report that WhiteFire Publishing has purchased Ashberry Lane. They will continue the publication of our backlist, as well as new releases, under the Ashberry Lane imprint. We are excited about this development, as we did not seek it out, but it was a gift from God. See the press release below for more information.
Press Release Announcing the Sale
Cumberland, MD (16 April 2018) – WhiteFire Publishing today announced that it has entered into a definitive agreement to acquire Ashberry Lane Publishing. The acquisition, which is expected to close by June 2018, is subject to customary closing conditions.
WhiteFire Publishing is a leading small Christian publisher specializing in competitively priced e-books and print editions for authors such as Melody Carlson, Roseanna M. White, Dina Sleiman, and the late Golden Keyes Parsons. Since their founding in 2005, they’ve grown to a list of over 75 titles by over 25 authors, many of which have won various industry awards. With books across multiple genres and a young reader line to launch this summer, WhiteFire’s line embodies their motto of “Where Spirit Meets the Page.”
Founded in 2013, Ashberry Lane brings a list of critically acclaimed authors writing in a variety of inspirational genres, their award-winning titles including historical romance, contemporary fiction, and a strong middle grade line. Authors like RT Seal of Excellence recipient Camille Eide and the Christy Award-winning Christina Berry Tarabochia add distinction to a list of 12 authors and 24 titles. Ashberry Lane has worked diligently over the past five years to publish “Heartfelt Tales of Faith.”
The two companies have always shared a goal and dream, to provide Christian authors with a quality publishing house and a family atmosphere. Their respective lines are complementary, and after Ashberry Lane announced its impending closing, WhiteFire executives took immediate action to offer AL’s authors and titles a home under the WFP banner.
“It’s with much joy and gratefulness that I shared the news with my authors,” says Ashberry Lane publisher, Christina Tarabochia. “I know WhiteFire can be trusted with the Ashberry Lane name and that they have the same heart for books that we do. We pray this melding will prove to be a beautiful blessing for our authors as well as for the WhiteFire team.”
All management and acquisitions for the Ashberry Lane line will be assumed by WhiteFire’s staff. It will be maintained as a separate imprint under the WhiteFire Publishing line.
I am ecstatic that Ashberry Lane is not disappearing altogether. I’m happy that another Christian company has bought it and will keep it intact as an imprint of their head company. I don’t know that any of the editors from AL will be invited to participate in the publication of future AL books in their association with WhiteFire, but I wish all of the authors and staff the very best in this new portion of their journeys. May many more inspirational and God-honoring books be published under both the Ashberry Lane and WhiteFire labels in years to come.
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